Green Wednesday is the day before the American holiday of Thanksgiving. Since that day traditionally falls on a Thursday, the day before is marked as a special occasion among cannabis retailers. Many report high sales volume on this day. The Friday after Thanksgiving is Black Friday, traditionally the first shopping day of the Christmas season. So Green Wednesday is just for cannabis retailers. It makes sense to load up on leafy goods the day before a feast day.

The Wednesday before Thanksgiving is also a traditional heavy travel day, with people getting off work and making the journey to spend the long holiday weekend with friends and family. Depending on how you look at it, Green Wednesday could be a much-needed opportunity for some stress relief during the hustle and bustle.